Who are SEO Strategists, and When Should You Hire Them?

What is an SEO Strategist?

An SEO strategist is a person who is a specialist in analyzing your website’s weaknesses and building strategies to elevate its ranking in SERPs. They utilize different strategies and techniques to achieve their results in both off-page and on-page SEO campaigns.

The key focus of an SEO strategist is to increase your website’s organic discovery and generate traffic by using optimized web pages. They aim to rank these pages organically against the relevant keywords and increase your website’s visibility to your target audience.

What Does an SEO Strategist Do?

There are several tasks that an SEO strategist performs to achieve the results. Here are some of the most common tasks that they handle:

Keyword Research

SEO strategists use keyword research to identify and find relevant keywords for your services and products to target. This will help them craft a strong SEO strategy and lay a strong foundation for your website’s optimization.

User Research

An SEO strategist also conducts thorough research on the users and their search intent to find what they look for when they search against the keywords. This helps them optimize the website content and update it according to the user’s needs.

Link Building

SEO strategist also crafts a solid link-building strategy for their client to increase the domain authority and ranking of the website. This will help them drive more organic traffic to the website.

Content Creation

They will also search for specific terms and keywords to create content briefs and provide content direction to the writers to ensure optimized content creation. This will allow the writers to create content that attracts and engages the audience in an organic fashion.

Local SEO

Local SEO helps your business to rank in the local listings against the relevant keywords. SEO specialists use specific keywords to target specific areas and drive local customers to your business location.

Social Media Optimization

Based on the client’s needs, SEO strategists also utilize social media forums, such as Instagram, Facebook and TikTok, to reach your target audience and improve your brand’s visibility and awareness.

8 Signs that You Need an SEO Strategist

If you are wondering whether your business needs an SEO strategist or not, here are a few signs that will help you decide:

Declining or Stagnant Traffic

If you notice a constant decline in your website’s traffic or it is not improving, there may be some loopholes in your strategy, and you will need an expert to diagnose and fix them.

Low Ranking

If your website’s rankings are low or plummeting, your business is likely to suffer. You must hire an SEO strategist to dig your business out and put it in the spotlight.

Website’s Overhaul

If your website needs a complete overhaul, including design, structure and other elements, you will need an SEO strategist to ensure these changes are SEO-friendly.

Search Engine Penalties

If your website has received a penalty from any search engine, like Google, Bing, Ask, etc., it means something is not right on your website. You must immediately consult an SEO expert to clear the problem and avoid any future penalties.

Overburdened In-House Team

If you have an in-house team that looks over your digital marketing efforts, it may overburden them. It is better to add a dedicated SEO expert to the team.

Unclear SEO Objectives

If you are not sure what type of SEO strategy is best suited for your business, consulting an SEO strategist is the solution for it.

Rapid Scaling of Business

If your business is expanding swiftly from a small to a larger one, you will need an SEO specialist to increase its digital footprint along with its physical growth.

Updating Strategies

In the digital world, you have to continuously modify your SEO strategy to stay ahead of the competition, and SEO strategists are the people who can help you with it.

Benefits of Hiring an SEO Strategist

Hiring a dedicated SEO consultant brings several benefits to your online marketing and conversion rates. Here are a few of them:

Expertise: They are experts and experienced in driving organic traffic to the website. They can help your business achieve higher rankings in the SERPs, thus improving your brand’s visibility.

Cost-Effective: SEO facilitates long-term visibility and growth of your website without any paid advertisement. This gives you a high ROI against a very small investment.

Deep Analysis: SEO strategists dive deep into your website, explore any SEO weaknesses, and fix them. They also analyze your competitors’ strategies, audience and market insights to craft a strategy.

Tailored Campaigns: One size fits all doesn’t work with SEO. SEO strategists can draft bespoke campaigns and strategies according to your business, needs and goals.

Sustainable Growth: SEO campaigns aim for organic rankings and website traffic, which is why they provide sustainable growth for a long time with only small tweaks in the strategy

What to Look for in an SEO Strategist

While hiring an SEO strategist for your website, here are a few skills that you should look for:

• They must have a strong technical knowledge of the field.
• They should possess good analytical and decision-making skills.
• They must exhibit high creativity to develop innovative solutions.
• They should be capable of adapting their strategies when needed.
• They should have strong communication and collaboration skills.
• They must have a strong portfolio of their past projects.

Need an SEO Strategist for Your Business?

SEO strategists can prove to be a wise investment in your digital marketing efforts and produce long-term, sustainable results. If your business is not performing as it should, maybe it’s time to consult experts and change your strategy.

Brandix Soft houses specialists with proven industry experience who can craft bespoke strategies and help your business soar to new heights of success. Let’s discuss your project today!