Scope of SEO and Career Opportunities in Pakistan
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What is Search Engine Optimization?
SEO is comprised of a set of tools and techniques that help websites improve their ranking on SERPs and increase their sales, traffic, and ROI in an organic way.
As we all know, businesses are rapidly shifting to online platforms, and the competition in the digital world has become higher than ever. You need a solid strategy and tools to outrank your competition and improve your visibility to your targeted audience to grow your business. That is what SEO is for.
What is the Scope of SEO in Pakistan?
Pakistan is among the fastest emerging markets that offer SEO and other digital marketing services to their client worldwide. With this exponential growth in digital marketing, SEO has become one of the most fruitful careers. Let’s discuss its career opportunities and salaries in Pakistan.
What Qualification is Needed to Become an SEO Expert?
SEO does not require any specific degree or diploma. All you need to have is a basic knowledge of the field and a somewhat practical approach. However, being a distantly related field, professionals with a degree in computer sciences may have a slight edge.
Nevertheless, it all will ultimately come down to the level of technical knowledge and skills you have in the field.
What are Career Opportunities in SEO?
SEO is a vast field with several specialized areas. You can choose one according to your interests. These fields include the following:
- E-commerce SEO
- Mobile SEO
- Local SEO
- SEO Outreach Expert
- Web Analytics
- International SEO
- Link Building
- Off-Page SEO
- On-Page SEO
- Technical SEO
- Content SEO
- Video SEO
What are the Job Duties of an SEO Specialist?
There are several job duties that SEO specialists perform, depending on their skills, job title, and company’s requirements. These duties include the following:
- Analyzing data and website performance using different tools to make improvements in the SEO strategy.
- Creating SEO-friendly content and ad copies, as well as developing content strategies to attract the audience.
- Conducting technical audits of the websites and eradicating weaknesses, such as missing metadata, broken links, and loading speed.
- Analyzing competitors to find their weaknesses and determine SEO opportunities to develop a fruitful SEO campaign.
- Communicating the problems to their team members and clients and developing suitable solutions.
What are the Salaries of SEO Professionals in Pakistan?
SEO professionals are paid a handsome amount of money, depending on their experience and expertise. Their salary also depends on their position and company as well. The table below gives an approximate salary range for different job titles.
| Job Title | Salary Per Month (PKR) | Experienced Required |
|---|---|---|
| SEO Intern | 10000-20000 | Fresh – 6 months |
| SEO Executive | 25000-45000 | 1-2 years |
| Senior SEO Executive | 45000-65000 | 2-4 years |
| SEO Team Lead | 70000-100000 | 4-6 years |
| SEO Manager | 120000-250000 | 6-12 years |
How to Land an SEO Job in Pakistan?
SEO has become a highly competitive field. That is why you need to stand out among others to land a job. We have provided some tips below that can be helpful in securing an SEO job. However, it will all depend on your skill set in the end.
Create a Strong Portfolio
Your portfolio will showcase your past projects, results, and customer reviews. It will demonstrate your experience and expertise to the employer and give you a better chance of landing the interview.
Have Up-to-Date Knowledge
SEO is an ever-evolving field. It is crucial to stay updated on the latest trends, industry news, and algorithms. This will exhibit your dedication to the field and that you are always open to learning and improvement.
Expand Your Skill Set
A diverse skill set will help you become a valuable asset to the company. You can go beyond conventional SEO and acquire knowledge of related fields, such as PPC, content marketing, social media marketing, etc.
